Well, almost.Â Preorder’s up on July 15.
Lady Gaga just revealed that sheâ€™s launching a beauty brand called Haus Laboratories. (Not that it was a secret or anythingâ€¦) To announce the news, the star â€” who, for the record, was born â€” uploaded a promotional video to YouTube and shared it on all of her social media channels.
â€œThe last thing the world needs is another beauty brand,â€� says Gaga, accurately. â€œBut thatâ€™s too bad.â€�
The promo, which features music produced by past Gaga collaborators BloodPop (â€œPerfect Illusion,â€� â€œMillion Reasons,â€� â€œA-Yo,â€� â€œJoanne,â€� and more) and Tchami (â€œApplause,â€� â€œDo What U Want,â€� and â€œSexxx Dreamsâ€�), stars the entertainer herself dancing under a blue light. Sheâ€™s then joined by a bunch of many-gendered hotties wearing what I can only assume of Haus Laboratories product.
â€œThey say beauty is in the eye of the beholder,â€� Gaga continues. â€œBut at Haus Laboratories, we say beautyâ€™s how you see yourself. Your glam. Your expression. Your artistry. We want you to love yourself. Our Haus, your rules.â€�
And with that closing tagline, she â€” wait, what? Thereâ€™s another tagline?
â€œHaus laboratories. Battle for your life.â€�
â€¦OK, and with that closing tagline, the promo cuts to black.Â
According to this tweet Gaga posted on Tuesday announcing her beauty brandâ€™s impending launch, Haus Laboratories will be available for preorder on July 15, which is inâ€¦â€¦â€¦very soon! It looks like youâ€™ll be able to do that over on HausLabs.com, which is now live.